REPORT ON TELEPHONE SURVEY
Survey Objectives 【阐述调查背景和目的】
In addition to the consultation activities mentioned above, the Planning Department commissioned a survey firm to undertake a telephone survey to find out public knowledge of and their views on sustainable development. The Report on the Telephone Survey is available for public inspection at the Planning Information and Technical Administration Unit of the Planning Department at 17/F, North Point Government Offices, 333 Java Road, North Point, Hong Kong.
The following summarises the survey methodology and key survey findings. The survey findings, while statistically sound , are subject to the limitations of any opinion survey. For example, the respondents may have differing interpretations on the terms used, and they may not fully appreciate the inter-relationship among the issues raised in the questionnaire. The survey findings, however, provide a snapshot of the views of a randomly drawn sample of 1531 persons, and can serve as a benchmark to keep track of the public's knowledge of and their views on sustainable development when similar surveys are conducted in the future.
Sample Design, Data Collection Method and Response Rate 【列明调查方法】
The target population covered all persons of age 15 to 64 living in Hong Kong. A random sample of 1531 persons representing the target population was successfully interviewed. The response rate was 75%.
Data were collected through the use of a structured questionnaire, a copy of which is provided in Appendix D. The length of each survey was about 15 minutes. The questionnaire consists of several major parts to assess the following:
- public awareness and knowledge of sustainable development;
- economic, social and environmental needs of the community;
- public views on the impacts of the current development plans on the quality of life for future generation; and
- public support for sustainable development.
Summary of Key Findings 【阐述调查发现】
Public Awareness And Knowledge Of Sustainable Development
The survey findings reveal that public awareness and knowledge of sustainable development is on the low side. A large majority (about 90%) of the respondents have not heard of the term 'sustainable development'. The findings, however, show that while the respondents might not have heard of the term itself, many of them were aware of some of the key concepts i.e. to ensure a balanced social, economic and environmental development (46 %), and to take full consideration of the impacts of today's plans on the quality of life for future generations (38 %).
Respondents gained knowledge of sustainable development mainly through television broadcast (75 %) and newspapers (62 %).
Economic, Social And Environmental Needs Of The Community
A large majority of the respondents considered the following five aspects important in the development of a good economy for Hong Kong:
- Employment opportunity (98.1 %);
- Tourism, commerce and industries (92.9 %);
- Information, science and technology (90.9 %);
- Financial system (90.6 %); and
- Infrastructure and transportation (87.4 %).
The public consultation programme has highlighted several key considerations which can be summarised as follows:
- The need for more on-going consultation.
- The need to continue to raise awareness on the subject with an emphasis on education.
- Greater clarification on the scope of the study and its objectives.
- Sustainability means different things to different people and the interpretation of the core principles covers a broad spectrum of opinions. It requires consensus building based on an understanding of the trade-offs.
- Although there is convergence in some areas relating to promoting sustainability principles in Hong Kong (e.g. education, civic pride), there is also divergence in certain other areas.
At the end of this stage of the public consultation programme, it is fair to say that progress has been made in meeting the overall strategy goals for public consultation in SUSDEV21. These include :
- capturing the attention of the public and explaining sustainability as a process of aiming to achieve both economic growth and at the same time providing an improved quality of life;
- creating a culture of more longer term thinking so that there is greater awareness of the implications of today's decisions on tomorrow's quality of life;
- fostering consensus on the need for a review of institutional decision making amongst the different Government bureaux and departments which influence sustainable development; and
- instilling a sense of partnership between Government, the business sector, the non-government organisations and the community about sustainable development in Hong Kong.
The First Stage Public Education, Awareness and Consultation Programme has focused on educating the public and obtaining feedback about what is sustainable development, its potential benefits with regard to quality of life aspirations and why the broader and longer term implications of development decisions taken today need to be considered. In addition, the intention was for the public to be consulted on the guiding principles and sustainability indicators. Given that this was the first introduction to the subject, it is acknowledged that not a great deal was obtained in the specifics related to the guiding principles and indicators. Much more work needs to be done to respond to specific comments raised by engaging in more extensive dialogue.
It is suggested that to respond to the range of feedback and specific questions raised, additional consultation fora could be organised to engage consultees in discussion about their inputs and proposed guiding values and indicators as well as other specifics.